Liberation from Material Planets
35
than any other  avatāra , even Kṛṣṇa Himself, because He is bestowing freely what no one else has ever given—pure love of Kṛṣṇa.” Rūpa Gosvāmī called Caitanya Mahāprabhu “the most munificent, the most charitable personality,” because He was offering the most precious thing of all very cheaply—love of God. We all want Kṛṣṇa and are all hankering after Him. Kṛṣṇa is the most attractive, the most beautiful, the most opulent, the most powerful and the most learned. That is the object of our hankering. We’re hankering after the beautiful, the powerful, the learned, the wealthy. Kṛṣṇa is the reservoir of all of this, so we need only turn our attention toward Him, and we will get everything. Everything—whatever we want. Whatever is our heart’s desire will be fulfilled by this process of Kṛṣṇa consciousness.
For one who dies in Kṛṣṇa consciousness, as stated before, entrance into Kṛṣṇaloka, the supreme abode where Kṛṣṇa resides, is guaranteed. At this point one may ask what the advantage is in going to that planet, and Kṛṣṇa Himself answers:
mām upetya punar janma duḥkhālayam aśāśvatam nāpnuvanti mahātmānaḥ saṁsiddhiṁ paramāṁ gatāḥ
“After attaining Me, the great souls, who are  yogīs  in devotion, never return to this temporary world, which is full of miseries, because they have attained the highest perfection.” (Bg. 8.15)