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Bhagavad-gītā  As It Is
[Ch. 3.
PURPORT
The material creation by the Lord of creatures (Viṣṇu) is a chance offered to the conditioned souls to come back home—back to Godhead. All living entities within the material creation are conditioned by material nature because of their forgetfulness of their relationship to Kṛṣṇa, the Supreme Personality of Godhead. The Vedic principles are to help us understand this eternal relation as it is stated in the  Bhagavad-gītā :  vedaiś ca sarvair aham eva vedyaḥ . The Lord says that the purpose of the  Vedas  is to understand Him. In the Vedic hymns it is said:  patiṁ viśvasyātmeś-varam . Therefore, the Lord of the living entities is the Supreme Personality of Godhead, Viṣṇu. In the  Śrīmad-Bhāgavatam  also  Śrīla Śukadeva Gosvāmī  describes the Lord as  pati  in so many ways:
śriyaḥ-patir yajña-patiḥ prajā-patir dhiyāṁ patir loka-patir dharā-patiḥ patir gatiś cāndhaka-vṛṣṇi-sātvatāṁ prasīdatāṁ me bhagavān satāṁ patiḥ  (Bhāg. 2.4.20)
The  prajā-pati  is Lord Viṣṇu, and He is the Lord of all living creatures, all worlds, and all beauties, and the protector of everyone. The Lord created this material world for the conditioned souls to learn how to perform  yajñas  (sacrifice) for the satisfaction of Viṣṇu, so that while in the material world they can live very comfortably without anxiety. Then after finishing the present material body, they can enter into the kingdom of God. That is the whole program for the conditioned soul. By performance of  yajña , the conditioned souls gradually become Krṣṇa conscious and become godly in all respects. In this age of Kali, the  saṅkīrtana-yajña  (the chanting of the names of God) is recommended by the Vedic scriptures, and this transcendental system was introduced by Lord Caitanya for the deliverance of all men in this age.  Saṅkīrtana-yajña  and Krṣṇa consciousness go well together. Lord Krṣṇa in His devotional form (as Lord Caitanya) is mentioned in the  Śrimad-Bhāgavatam  as follows, with special reference to the  saṅkīrtana-yajña :
krṣṇa-varṇaṁ tviṣākrṣṇāṁ sāṅgopāṅgāstra-pārṣadam yajñaiḥ saṅkīrtana-prāyair yajanti hi su-medhasaḥ
“In this age of Kali, people who are endowed with sufficient intelligence