406
Бһага  вад-гӯта Ас Іт Іс
[Ch. 7
TEXT 30
साधिभूताधिदैवं मां साधियज्ञं च ये विदुः । 
    प्रयाणकालेऽपि च मां ते विदुर्धुक्तचेतसः ॥ ३० ॥
sādhibhūtādhidaivaṁ māṁ sādhiyajñaṁ ca ye viduḥ prayāṇa-kāle 'pi ca māṁ te vidur yukta-cetasaḥ
sa-adhibhūta —the governing principle of the material manifestation;  adhidaivam —underlying all the demigods;  mām —Me;  sa-adhiyajñam —sustaining all sacrifices;  ca —and;  ye —those;  viduḥ —know;  prayāṇa —of death;  kāle —at the time;  api —even;  ca —and;  mām —Me;  te —they;  viduḥ —know;  yukta-cetasaḥ —with steadfast mind.
TRANSLATION
Those who know Me as the Supreme Lord, as the governing principle of the material manifestation, who know Me as the one underlying all the demigods and as the one sustaining all sacrifices, can, with steadfast mind, understand and know Me even at the time of death.
PURPORT
Persons acting in Kṛṣṇa consciousness are never entirely deviated from the path of understanding the Supreme Personality of Godhead. In the transcendental association of Kṛṣṇa consciousness, one can understand how the Supreme Lord is the governing principle of the material manifestation and even of the demigods. Gradually, by such transcendental association, one becomes convinced of the Supreme Personality of Godhead. Himself, and at the time of death such a Kṛṣṇa conscious person can never forget Kṛṣṇa. Naturally he is thus promoted to the planet of the Supreme Lord, Goloka Vṛndāvana.
This Seventh Chapter particularly explains how one can become a fully Krṣṇa conscious person. The beginning of Krṣṇa consciousness is association of persons who are Krṣṇa conscious. Such association is spiritual and puts one directly in touch with the Supreme Lord, and, by His grace, one can understand Krṣṇa to be the Supreme God. At the same time one can