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Bhagavad  -გუნა As It Is
[Ch. 11]
Personality of Godhead who is eternity, bliss and knowledge. He is the source of all forms of Viṣṇu, He is the source of all forms of incarnation, and He is the original Supreme Personality, as confirmed in  Bhagavad-gītā .
In the Vedic literature it is stated that the Supreme Absolute Truth is a person. His name is Kṛṣṇa, and He sometimes descends on this earth. Similarly, in  Śrīmad-Bhāgavatam  there is a description of all kinds of incarnations of the Supreme Personality of Godhead, and there it is said that Kṛṣṇa is not an incarnation of God but is the original Supreme Personality of Godhead Himself.  Kṛṣṇas tu bhagavān svayam . Similarly, in  Bhagavad-gītā  the Lord says,  mattaḥ parataraṁ nānyāt : “There is nothing superior to My form as the Personality of Godhead Kṛṣṇa.” He also says elsewhere in  Bhagavad-gītā ,  aham ādir hi devānām : “I am the origin of all the demigods.” And after understanding  Bhagavad-gītā  from Kṛṣṇa, Arjuna also confirms this in the following words:  paraṁ brahma paraṁ dhāma pavitraṁ paramaṁ bhavān : “I now fully understand that You are the Supreme Personality of Godhead, the Absolute Truth, and that You are the refuge of everything.” Therefore the universal form which Kṛṣṇa showed to Arjuna is not the original form of God. The original is the Kṛṣṇa form. The universal form, with its thousands and thousands of heads and hands, is manifest just to draw the attention of those who have no love for God. It is not God’s original form.
The universal form is not attractive for pure devotees, who are in love with the Lord in different transcendental relationships. The Supreme Godhead exchanges transcendental love in His original form of Krṣṇa. Therefore to Arjuna, who was so intimately related with Krṣṇa in friendship, this form of the universal manifestation was not pleasing; rather, it was fearful. Arjuna, who is a constant companion of Krṣṇa's, must have had transcendental eyes; he was not an ordinary man. Therefore he was not captivated by the universal form. This form may seem wonderful to persons who are involved in elevating themselves by fruitive activities, but to persons who are engaged in devotional service, the two-handed form of Krṣṇa is the most dear.
TEXT 55
मत्कर्मकृन्मत्परमो मद्भक्तः सङ्गवर्जितः । निवैरः सर्वभूतेषु यः स मामेति पाण्डव ॥५५॥
mat-karma-kṛn mat-paramo  
 mad-bhaktaḥ saṅga-varjitaḥ