Knowing Krṣṇa as He Is
53
names of God are either parts of God or portions of parts. The parts are called  aṁśa , and the portions of parts are called  kalāḥ . As living entities, we are  aṁśa , but we are very fragmental  aṁśa . All others are either  aṁśa  or  kalāḥ , but Krṣṇa is  bhagavān svayam —the Supreme Personality of Godhead.
Our prayers should be directed to the Supreme Personality of Godhead and none else. Therefore we pray with Brahmā:
cintāmaṇi-prakara-sadmasu kalpa-vṛkṣa- 
    lakṣāvṛteṣu surabhīr abhipālayantam 
    lakṣmī-sahasra-śata-sambhrama-sevyamānaṁ 
    govindam ādi-puruṣaṁ tam ahaṁ bhajāmi
“I worship Govinda, the primeval Lord, the first progenitor, who is tending the cows, fulfilling all desire, in abodes built with spiritual gems, surrounded by millions of wish-fulfilling trees, always served with great reverence and affection by hundreds of thousands of Lakṣmīs, or  gopīs .” (Bs. 5.29)
Here Krṣṇa is called the original person ( ādi-puruṣam ). We are all persons. Our father is a person, and therefore we are persons. If we trace our father’s father back, we will find that he was also a person, and that his father was a person, and so on all the way back to Lord Brahmā, who was the first created person in this universe. Then we will also find that Lord Brahmā’s father, Viṣṇu, is also a person. Everyone is a person, and Krṣṇa is the supreme person. The impersonalists’ understanding of