84
Elevation to Krṣṇa Consciousness
through this movement. Interest in Krṣṇa consciousness is not commonplace. In  Bhagavad-gītā  it is said that out of many millions and billions of persons, only one is interested in achieving perfection. If we can advertise that simply by reading this book and meditating for fifteen minutes anyone can immediately get power, become successful in business and pass his examination, many people would be attracted to the book. People are not attracted to Krṣṇa consciousness because they prefer to be cheated by  māyā . They think that the perfection of life is in eating a great supply of food, or in sleeping twenty hours, or in having a new mate every night or every day. People are interested in these things, but not in the perfection of life.
Every intelligent man should at least experiment with Krṣṇa consciousness. He should say, “All right. I have been enjoying this eating and sleeping for so many lives. These things were available for me to enjoy in my bird and animal bodies. Now in this life let me restrict the four principles of animalistic life—eating, sleeping, defending and mating—and let me devote my time to developing Krṣṇa consciousness. In this way my life will be successful.”
It is not that we have coined this term “Krṣṇa consciousness.” Krṣṇa consciousness is the oldest phrase in the history of the world:
man-manā bhava mad-bhakto mad-yājī mām namaskuru mām evaiṣyasi satyam te pratijāne priyo ’si me