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Śrī Īśopaniṣad
is really common sense to our intelligence, but we are so bewildered by the glitter of the material nature that we are distracted from his message. He is simply canvassing for God on the order of his spiritual master. Once Śrīla Prabhupāda was asked, “Are you an incarnation of God?” “No,” he answered, “I am servant of God.” Then he paused and went on, “Not exactly servant. To be servant of God is not an ordinary thing.” The servants or devotees of Kṛṣṇa are so great that they are beyond the desire to merge with God. Sometimes, in their intimate association and exchange with God, they even become “greater” than Him, as when He allows some devotee to become His mother or lover. Prabhupāda’s mission is not less than to distribute this topmost love of God to all persons. It is stated in the Vedic literature that a small man wants to make only himself happy, a somewhat bigger man wants to make his family or his country happy, but the great man wants to make all persons happy.
His Divine Grace produces his books by speaking them on a dictaphone. He is presently working on five books at once. These books are a matter of realization. As he has said, “When you become self-realized you automatically write volumes of books.” And one of the qualifications of a devotee is that he is poetic. Śrīla Prabhupāda is always immersed in Kṛṣṇa by speaking, dictating, singing about Kṛṣṇa’s Glories, preaching formally at meetings or planning the expansion of the Kṛṣṇa Consciousness movement. In the  Bhagavad-gītā , Seventh Chapter, it is stated that out of thousands of men few seek perfection, and out of the thousands who attain perfection hardly one knows Kṛṣṇa. Lord Kṛṣṇa also declares in the Eighteenth Chapter that the dearmost devotee of all is he who spreads the teaching of love of Kṛṣṇa: “Never will there be one dearer to Me.”
His Divine Grace’s spiritual master, Bhakti Siddhānta Sarasvatī, once drew a picture of a  mṛdanga  (a drum used on  Saṅkūrtan ) and, beside it, a printing press. He said that the  mṛdanga  can be heard for several blocks, but that the press can be heard around the world. He therefore called the printing press