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Krṣṇa,  the Supreme Personality of Godhead
also means face. The  kunda  flower is very beautiful, and it appears to be smiling. Thus the comparison is made.
The difference between the pure devotees of Vṛndāvana and other devotees is that the residents of Vṛndāvana have no other desire but to be associated with Krṣṇa. Krṣṇa, being very kind to His devotees, fulfills their desire; because they always want Krṣṇa's association, the Lord is always prepared to give it to them. The devotees of Vṛndāvana are also spontaneous lovers. They do not follow the regulative principles. They are not required to strictly follow regulative principles because they are already naturally developed in transcendental love for Krṣṇa. Regulative principles are required for persons who have not achieved the position of transcendental love. Brahmā is also a devotee of the Lord, but he is subject to follow the regulative principles. He prays to Krṣṇa to give him the chance to take birth in Vṛndāvana so that he might be elevated to the platform of spontaneous love.
Lord Brahmā continued: "My Lord, sometimes I am puzzled as to how Your Lordship will be able to repay, in gratitude, the devotional service of these residents of Vṛndāvana. Although I know that You are the supreme source of all benediction, I am puzzled to know how You will be able to repay all the service that You are receiving from these residents of Vṛndāvana. I think of how You are so kind, so magnanimous, that even Pūtanā, who came to cheat You by dressing herself as a very affectionate mother, was awarded liberation and the actual post of a mother. And other demons belonging to the same family, such as Aghāsura and Bakāsura, were also favored with liberation. Under the circumstances, I am puzzled. These residents of Vṛndāvana have given You everything—their bodies, their minds, their love, their homes. Everything is being utilized for Your purpose. So how will You be able to repay their debt? You have already given Yourself to Pūtanā! I surmise that You shall ever remain a debtor to the residents of Vṛndāvana, being unable to repay their loving service. My Lord, I can understand that the superexcellent service of the residents of Vṛndāvana is due to their spontaneously engaging all natural instincts in Your service. It is said that attachment for material objects and home is due to illusion, which makes a living entity conditioned in the material world. But this is only the case for persons who are not in Krṣṇa consciousness. In the case of the residents of Vṛndāvana, such obstructions, as attachment to hearth and home, are nonexistent. Because their attachment has been converted unto You, and their home has been converted into a temple because You are always there, and because they have forgotten everything for Your sake, there is no impediment. For a Krṣṇa