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Krṣṇa, the Supreme Personality of Godhead
of all things; even impure things could be purified simply by touching the water of the Ganges. This superexcellent power of the Ganges water was due to its having emanated from the toe of Lord Viṣṇu. But when Lord Krṣṇa, the Supreme Viṣṇu, appeared in the family of the Yadu dynasty, He traveled personally throughout the kingdom of the Yadus, and by His intimate association with the Yadu dynasty, the whole family not only became very famous but also became more effective in purifying others than the water of the Ganges.
The next excellence of Lord Krṣṇa's appearance was that although apparently He gave protection to the devotees and annihilated the demons, both the devotees and the demons achieved the same result. Lord Krṣṇa is the bestower of five kinds of liberation, of which  sāyujya-mukti , or the liberation of becoming one with the Supreme, was given to the demons like Kaṁsa, whereas the  gopīs  were given the chance to associate with Him personally. The  gopīs  kept their individuality to enjoy the company of Lord Krṣṇa, but Kaṁsa was accepted into His impersonal  brahmajyoti . In other words, both the demons and the  gopīs  were spiritually liberated, but because the demons were enemies and the  gopīs  were friends, the demons were killed and the  gopīs  were protected.
The third excellence of Lord Krṣṇa's appearance was that the goddess of fortune, who is worshiped by demigods like Lord Brahmā, Indra and Candra, remained always engaged in the service of the Lord, even though the Lord gave more preference to the  gopīs . Lakṣmījī, the goddess of fortune, tried her best to be on an equal level with the  gopīs , but she was not successful. Nevertheless, she remained faithful to Krṣṇa, although generally she does not remain at one place even if worshiped by demigods like Lord Brahmā.
The fourth excellence of Lord Krṣṇa's appearance concerns the glories of His name. It is stated in the Vedic literature that by chanting the different names of Lord Viṣṇu a thousand times, one may be bestowed with the same benefits as by thrice chanting the holy name of Lord Rāma. And by chanting the holy name of Lord Krṣṇa only once, one receives the same benefit. In other words, of all the holy names of the Supreme Personality of Godhead, including Viṣṇu and Rāma, the holy name of Krṣṇa is the most powerful. The Vedic literature therefore specifically stresses the chanting of the holy name of Krṣṇa: Hare Krṣṇa, Hare Krṣṇa, Krṣṇa Krṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare. Lord Caitanya introduced this chanting of the holy name of Krṣṇa in this age, thus making liberation more easily obtainable than in other ages. In other words, Lord Krṣṇa is more excellent than His other incarnations,