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The Nectar of Devotion
Śrīmad-Bhāgavatam , 12th Chapter, 1st verse, where He says: “My dear Uddhava, you may know it from Me that the attraction I feel for devotional service rendered by My devotees is not to be attained even by the performance of mystic  yoga , philosophical speculation, ritualistic sacrifices, the study of  Vedānta , the practice of severe austerities or the giving of everything in charity. These are, of course, very nice activities, but they are not as attractive to Me as the transcendental loving service rendered by My devotees.”
How Kṛṣṇa becomes attracted by the devotional service of His devotees is described by Nārada in the  Śrīmad-Bhāgavatam , Seventh Canto, 10th Chapter, 37th verse. There Nārada addresses King Yudhiṣṭhira while the King is appreciating the glories of the character of Prahlāda Mahārāj. A devotee always appreciates the activities of other devotees. Yudhiṣṭhira Mahārāj was appreciating the qualities of Prahlāda, and that is one symptom of a pure devotee. A pure devotee never thinks himself as great; he always thinks that other devotees are greater than himself. The King was thinking, “Prahlāda Mahārāj is actually a devotee of the Lord, while I am nothing,” and while thinking this he was addressed by Nārada as follows: “My dear King Yudhiṣṭhira, in this world you [the Pāṇḍava brothers] are the only fortunate people. The Supreme Personality of Godhead has appeared on this planet and is presenting Himself to you as an ordinary human being. He is always with you in all circumstances. He is living with you and covering Himself from the eyes of others. Others cannot understand that He is the Supreme Lord, but He is still living with you as your cousin, as your friend and even as your messenger. Therefore you must know that nobody in this world is more fortunate than you.”
In the  Bhagavad-gītā , when Kṛṣṇa appeared in His universal form, Arjuna prayed: “My dear Kṛṣṇa, I thought of You as my cousin-brother, and so I have shown disrespect to You in so many ways, calling You Kṛṣṇa, or friend. But You are so great that I could not understand.” So that was the position of the Pāṇḍavas; although Kṛṣṇa is the Supreme Personality of Godhead, the greatest among all greats, still He remained with those royal brothers, being attracted by their devotion, by their friendship and by their love. That is the