Further Consideration of Devotional Principles
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holy name of the Lord, or else of hearing the holy name of the Lord. In this way, everyone will be given the chance to elevate himself to the kingdom of God. In other words, even a common man, simply by visiting such a temple, will be able to attain the highest benedictions, not to mention the devotees who are constantly engaged in the service of the Lord in full Krṣṇa consciousness.
In this connection, there is a statement in the Fourth Canto of the  Śrīmad-Bhāgavatam , wherein King Pṛthu says to his subjects: “My dear citizens, please note that the Supreme Personality of Godhead, Hari, is actually the deliverer of all fallen conditioned souls. No demigod can perform this act of delivering the conditioned souls, because the demigods themselves are conditioned. A conditioned soul cannot deliver another conditioned soul. Only Krṣṇa or His bona fide representative can deliver him. The Ganges water which is flowing down from the toe of Lord Viṣṇu falls upon the earthly planet and other planets and thereby delivers all the conditioned sinful living entities. So what need is there to speak of the deliverance of persons who are always engaged in the service of the Lord? There is no doubt about their liberation, even if they have stocks of sinful activities from many, many births.” In other words, a person who is engaged in the worship of the Deities can minimize his stock of sinful reactions coming from many, many previous births. This process of worshiping the Deity has already been described, and one should try to follow these rules and regulations seriously.
In the  Liṅga Purāṇa  there is a statement about glorifying and singing about the Lord. It is said there: “A  brāhmaṇa  who is constantly engaged in singing the glories of the Lord is surely elevated to the same planet as the Supreme Personality of Godhead. Lord Krṣṇa appreciates this singing even more than the prayers offered by Lord Śiva.”
When a person loudly chants the glories of the Lord’s activities, qualities, form, etc., it is called  saṅkīrtaṇa .  Saṅkīrtaṇa  also refers to the congregational chanting of the holy name of the Lord.
In the  Viṣṇu-dharma  there is a statement glorifying this process of congregational chanting: “My dear King, this word ‘Krṣṇa’ is so auspicious that anyone who chants this holy name immediately gets rid