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The Nectar of Devotion
It is further said: “Who is that person who will not agree to worship the land of Mathurā? Mathurā can deliver all the desires and ambitions of the fruitive workers and of the salvationists, who desire to become one with the supreme  Brahman . Certainly Mathurā will deliver the desires of the devotees, who simply aspire to be engaged in the devotional service of the Lord.” In the Vedic literature it is also stated: “How wonderful it is that simply by residing in Mathurā even for one day, one can achieve a transcendental loving attitude toward the Supreme Personality of Godhead! This land of Mathurā must be more glorious than Vaikunṭha-dhāma, the kingdom of God!”
Rūpa Gosvāmī has stated that the five kinds of devotional activities —namely, residing in Mathurā, worshiping the Deity of the Lord, reciting  Śrīmad-Bhāgavatam , serving a devotee, and chanting the  Hare Krṣṇa mantra —are so potent that a small attachment for any one of these five items can arouse devotional ecstasy even in a neo-phyte.
Regarding worship of the form of the Lord, or Deity, Rūpa Go-svāmī has written the following verse: “My dear friends, if you still have any desire to enjoy the company of your friends within this material world, then don’t look upon the form of Kṛṣṇa, who is standing on the bank of Keśi-ghāt [a bathing place in Vṛndāvana]. He is known as Govinda, and His eyes are very enchanting. He is playing upon His flute, and on His head there is a peacock feather. And His whole body is illuminated by the moonlight in the sky.”
The purport of this verse is that if someone becomes attached to the  Śrī Mūrti , or Deity of Kṛṣṇa, by worshiping at home, then he will forget his relationship of so-called friendship, love and society. Thus it is the duty of every householder to install Deities of the Lord at home and to begin the process of worshiping along with all of his family members. This will save everyone from such unwanted activities as going to clubs, cinemas, dancing parties, smoking, drinking, etc. All such nonsense will be forgotten if one stresses the worship of the Deities at home.
Rūpa Gosvāmī further writes, “My dear foolish friend, I think that you have already heard some of the auspicious  Śrīmad-Bhāgavatam ,