Seeing Kṛṣṇa Everywhere and Always
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drink water, when we see some illumination, we can remember God. If we can do this, then when will we not remember God? This is the process of Kṛṣṇa consciousness. In this way we can remember Kṛṣṇa twenty-four hours a day, and in this way Kṛṣṇa is with us. Of course Kṛṣṇa is always with us, but as soon as we remember this, His presence is factual and is felt.
There are nine different processes for associating with God, and the first method of association is  śravaṇam —hearing. By reading  Bhagavad-gītā  we hear the speeches of Śrī Kṛṣṇa, which means that we are actually associating with Kṛṣṇa or God. (We should always remember that when we speak of Kṛṣṇa, we refer to God.) Inasmuch as we associate with God and as we go on hearing the words of Kṛṣṇa and His names, the contamination of material nature is reduced. In understanding that Kṛṣṇa is sound, illumination, water, and so many other things, it becomes impossible to avoid Kṛṣṇa. If we can remember Kṛṣṇa in this way, our association with Him is permanent.
Association with Kṛṣṇa is like association with sunshine. Where there is sunshine, there is no contamination. As long as one is out in the ultraviolet rays of the sun, he will not be diseased. In western medicine, sunshine is recommended for all kinds of diseases, and according to the  Vedas  a diseased man should worship the sun for cure. Similarly, if we associate with Kṛṣṇa in Kṛṣṇa consciousness, our maladies are cured. By chanting Hare Kṛṣṇa we can associate with Kṛṣṇa, and we can see the water as Kṛṣṇa, the sun