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THE PATH OF PERFECTION
does not afford me eternal bliss and knowledge, I demand the highest presidency. I demand to become God. In any case, the demand is there, and this demand is our disease. In illusion, we are demanding to be the highest, but the process of  bhakti-yoga  is just the opposite. We want to become servants, servants of the servants of the Lord. There is no question of demanding to become the Lord; we just want to serve. That's all.
Our original nature is rooted in service, and wanting to serve is the crucial test for the devotee. We may not realize it, but in this material world we are also serving. If we want to become president, we have to make so many promises to the voters. In other words, the president has to say, "I'll give the people my service." Unless he promises to serve his country, there is no question of his becoming president. So even if one is the most exalted leader, his position is to render service. This is very difficult for people to understand. Despite becoming the highest executive in the land, one has to give service to the people. If that service is not given, one is likely to be usurped, fired, or killed. In the material world, service is very dangerous. If there is a little discrepancy in one's service, one is immediately fired. When the people did not like the service that President Nixon was rendering, they forced him to resign. Some people disagreed with President Kennedy, and he was killed. Similarly, in India, Gandhi was also killed because some people did not like the way he was rendering service. This is always the position in the material world; therefore one should be intelligent enough to decide to cease rendering service for material motives. We must render service to the Supreme Lord, and that rendering of service is our perfection.
We have formed this International Society for Krishna Consciousness in order to teach people what they have forgotten. In this material world, we have forgotten the service of Rādhā-Kṛṣṇa; therefore we have become servants of  māyā , the senses. Therefore, in this Society we are saying, “You are serving your senses. Now just turn your service to Rādhā and Kṛṣṇa, and you will be happy. You have to render service—either to  māyā  [illusion], the senses, or to Śrī Śrī Rādhā-Kṛṣṇa.”
In this world, everyone is serving the senses, but people are.
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not satisfied. No one can be satisfied, because the senses are always demanding more gratification, and this means that we are constantly having to serve the senses. In any case, our position as servant remains the same. It is a question of whether we want to be happy in our service. It is the verdict of  Bhagavad-gītā  and the other Vedic scriptures that we will never be happy trying to serve our senses, for they are only sources of misery. Therefore Lord Caitanya Mahāprabhu prays to be situated in Kṛṣṇa's service. He also prays,
ayi nanda-tanuja kinkaram patitam mām viṣame bhavāmbudhau kṛpayā tava pāda-pankaja-sthita-dhūlī-sadrśam vicintaya
“O son of Mahārāja Nanda [Kṛṣṇa], I am Your eternal servitor, yet somehow or other I have fallen into the ocean of birth and death. Please pick me up from this ocean of death and place me as one of the atoms at Your lotus feet.” ( Śikṣāṣṭaka 5 ) This is another way of asking Kṛṣṇa to engage us in His service.
Loving devotional service can only be rendered to the personal form of Kṛṣṇa, Śyāmasundara. The impersonalists emphasize the  viśva-rūpa , the universal form exhibited in the Eleventh Chapter of  Bhagavad-gītā , but it is stated therein (11.21) that the demigods are very much afraid of this form, and Arjuna says,
adrṣṭa-pūrvaṁ hrṣito 'smi drṣṭvā bhayena ca pravyathitaṁ mano me tad eva me darśaya deva rūpaṁ prasīda deveśa jagan-nivāsa
“After seeing this universal form, which I have never seen before, I am gladdened, but at the same time my mind is disturbed with fear. Therefore please bestow Your grace upon me and reveal again Your form as the Personality of Godhead [Kṛṣṇa, or Śyāma-sundara], O Lord of lords, O abode of the universe.” (Bg. 11.45) There is no question of loving the  viśva-rūpa . If Kṛṣṇa comes