Krṣṇa's Appearances and Activities
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mind if they are insulted, Krṣṇa does not tolerate any insult to them. As stated in the Ninth Chapter of  Bhagavad-gītā , Krṣṇa is alike to all, but He is especially inclined to His devotees:
samo 'haṁ sarva-bhūteṣu na me dveṣyo 'sti na priyaḥ ye bhajanti tu māṁ bhaktyā mayi te teṣu cāpy aham
“I envy no one, nor am I partial to anyone. I am equal to all. But whoever renders service unto Me in devotion is a friend, is in Me, and I am also a friend to him.” (Bg. 9.29)
Although Krṣṇa is neutral to all, for one who is constantly engaged in Krṣṇa consciousness, who is spreading the message of  Bhagavad-gītā , He gives special protection. It is Śrī Krṣṇa's promise that His devotee shall never perish:  kaunteya pratijānīhi na me bhaktaḥ praṇaśyati  (Bg. 9.31).
Not only does Krṣṇa come to protect and save His devotees, but also to destroy the wicked ( vināśāya ca duṣkṛtām ). Krṣṇa wanted to establish Arjuna and the five Pāṇḍavas, who were the most pious  kṣatriyas  and devotees, as rulers of the world, and He also wanted to vanquish the atheistic party of Duryodhana. And as mentioned before, a third reason for His coming is to establish real religion ( dharma-saṁsthāpanārthāya ). Thus Śrī Krṣṇa's purpose for coming is threefold: He protects His devotees, vanquishes the demonic, and establishes the real religion of the living entity. He comes not only once, but many, many times ( sambhavāmi yuge yuge ) be-