Prabhupada was asked, “Are you an incarnation of God?” “No,” he answered, “I am servant of God.” Then he paused and went on, “Not exactly servant. To be servant of God is not an ordinary thing.” The servants or devotees of Krsna are so great that they are beyond the desire to merge with God. Sometimes, in their intimate association and exchange with God, they even become “greater” than Him, as when He allows some devotee to become His mother or lover. Prabhupada’s mission is not less than to distribute this topmost love of God to all persons. It is stated in the Vedic literature that a small man wants to make only himself happy, a somewhat bigger man wants to make his family or his country happy, but the great man wants to make all persons happy.
Bhaktivedanta Swami produces his books by speaking them on a dictaphone. He is presently working on five books at once. These books are a matter of realization. As he has said, “When you become self-realized you automatically write volumes of books.” And one of the qualifications of a devotee is that he is poetic. Srila Prabhupada is always immersed in Krsna by speaking, dictating, singing about Krsna’s glories, preaching formally at meetings or planning the expansion of the Krsna consciousness movement. In the Bhagavad-gita, Seventh Chapter, it is stated that out of thousands of men few seek perfection, and out of the thousands who attain perfection hardly one knows Krsna. Lord Krsna also declares in the Eighteenth Chapter that the dearmost devotee of all is he who spreads the teaching of love of Krsna: “Never will there be one dearer to Me.”
Bhaktivedanta Swami’s spiritual master, Bhaktisiddhanta Sarasvati, once drew a picture of a  mrdanga  (drum used on sankirtana) and, beside it, a printing press. He said that the  mrdanga  can be heard for several blocks, but the press can be heard around the world. He therefore called the printing press “the big  mrdanga .” For the purpose of world-wide service to humanity, ISKCON Press has been established, for the exclusive printing of Srila Prabhupada’s books.
In 1968, Macmillan published  The Bhagavad Gita As It Is , translated with commentary by A.C. Bhaktivedanta Swami. The Gita is the gist of the entire Vedic literature. Just this one book can free anyone from the clutches of material Nature and fix one in eternal loving service unto Sri Krsna , the Personality of Godhead. As originally written by Srila Prabhupada, the manuscript of  The Bhagavad Gita As It Is  is many times larger than the version published by Macmillan. Publication of this original, expanded version is being undertaken by ISKCON. Another important published literature by Prabhupada is his  Teachings of Lord Chaitanya . This book outlines the precepts of Caitanya Mahaprabhu, the golden  avatara  who appeared in