The International Society for Krishna Consciousness is simply intended to keep us in constant touch with Krsna. Krsna can be in constant companionship with us because He is omnipotent. Therefore, He can be fully in touch with us by His words. His words and He are not different. That is omnipotence. Omnipotence means that everything relating to Him has the same potency. For example, here in this material world, if we are thirsty and we want water, simply repeating “Water, water, water, water,” will not satisfy our thirst, because this word has not the same potency as water itself. We require the water in substance. Then our thirst will be satisfied. But in the transcendental, absolute world, there is no such difference— Krsna’s name, Krsna’s quality, Krsna’s word—everything is Krsna and provides the same satisfaction.
Some people argue that Arjuna was talking with Krsna because Krsna was present before him, whereas in my case, Krsna is not present. So how can I get directions? But that is not a fact. Krsna is present by His words—the  Bhagavad-gita . In India, when we speak on the  Bhagavad-gita  or  Srimad-Bhagavatam , we regularly perform worship with flowers, or with other paraphernalia, as is required for worshiping. In the Sikh religion also, although they have no form of the Deity, they worship the book  Granthasahib . Perhaps some of you are acquainted with this Sikh community. They worship this  Grantha . Similarly, the Moslems worship the  Koran . Similarly, in the Christian world, the  Bible  is worshiped. It is a fact that the Lord Jesus Christ is present by His words. Krsna is also present by His words.
These personalities, either God or the son of God, who come from the transcendental world, keep their transcendental identities without being contaminated by the material world. That is their omnipotence. We are in the habit of saying that God is omnipotent. Omnipotence means that He is not different from His name, from His quality, from His pastimes, from His instruction. Therefore, the discussion of  Bhagavad-gita  is as good as discussion with Krsna Himself.
Krsna is seated in your heart, and in my heart too.  Isvarah sarva-bhutanam hrddese’rjuna tisthati . God is situated in everyone’s heart. God is not away from us. He is present. He is so friendly that He remains with us in our repeated change of births. He is waiting to see when we shall turn to Him. He is so kind that though we may forget Him, He never forgets us. Although a son may forget his father, a father never forgets his son. Similarly, God, the original father of everything, everybody, all living entities, will never forsake us. We may have different bodies, but they are our shirt-coats. That has nothing to do with our real identity. Our real identity is pure soul, and that pure soul is part and parcel of the Supreme Lord. There are 8,400,000