The Incarnation of Love of God
“Caitanya Mahāprabhu is Kṛṣṇa Himself, and He is teaching how to develop love of God by a very simple method. . . . People are embarrassed by so many methods of realization. They cannot take to the actual ritualistic processes of meditation or yoga; it is not possible. Therefore Lord Caitanya says that if one takes up this process of chanting, then immediately he can reach the platform of realization.”
Śrī Caitanya Mahāprabhu, the golden  avatāra , appeared in India nearly five hundred years ago. It is the custom in India that when a child is born, an astrologer is called for. When Lord Kṛṣṇa, the Supreme Personality of Godhead, appeared five thousand years ago, Gargamuni was called by His father, and he said, “This child formerly incarnated in three complexions, such as red and golden, and now He has appeared in blackish color.” Kṛṣṇa’s color is described in the scriptures as blackish, just like the color of a cloud. Lord Caitanya is understood to be Kṛṣṇa appearing in golden complexion.
There is much evidence in Vedic literature that Caitanya Mahāprabhu is an incarnation of Kṛṣṇa, and this is confirmed by scholars and devotees. In the  Śrīmad-Bhāgavatam  it is confirmed that the incarnation of Kṛṣṇa, or God, in this present age, Kali-yuga, will always engage in describing Kṛṣṇa. He is Kṛṣṇa, but as a devotee of Kṛṣṇa He describes Himself. And in this age His bodily complexion will not be blackish. This means that it may be white, it may be red, or it may be yellow because these four colors—white, red, yellow, and black—are the colors assumed by the incarnations for the different ages. Therefore, since the red, white, and blackish colors were already taken by former incarnations, the remaining color, golden, is assumed by Caitanya Mahāprabhu. His complexion is not blackish, but He is Kṛṣṇa.
Another feature of this  avatāra  is that He is always accompanied by His associates. In the picture of Caitanya Mahāprabhu one will find that He is always followed by many devotees chanting. Whenever God incarnates He has two missions, as stated in the  Bhagavad-gītā . There Kṛṣṇa says,
133