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THE SCIENCE OF SELF-REALIZATION
Mr. Faill:  You mean things like meat, alcohol, and tobacco just reinforce bodily consciousness?
Śrīla Prabhupāda:  Yes. Suppose you have a disease and you want to be cured. You have to follow the instructions of a physician. If he says, "Don't eat this; eat only this," you have to follow his prescription. Similarly, we also have a prescription for being cured of the bodily conception of life: chanting Hare Kṛṣṇa, hearing about Kṛṣṇa's activities, and eating  kṛṣṇa-prasāda . This treatment is the process of Kṛṣṇa consciousness.