"In this age of quarrel and hypocrisy, " say the  Vedic  literatures, "the easiest way to achieve self-realization is to chant the Lord's holy names. " As always,  Śrīla Prabhupāda  taught by his own example (1). Also, he established  Golden Avatar Productions , a twenty-four-track recording studio (2), to send out the message of  Kṛṣṇa  consciousness through records, tapes, and the broadcast media.  Śrīla Prabhupāda  looked not only to his disciples but to their children and their children's children to perpetuate the chanting of the holy names (3).
In 1972 he introduced  Gurukula , the  Vedic  system of primary and secondary education (4).
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