Finding the Cure for Today's Social Ills
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Therefore, we speak of Kṛṣṇa consciousness. In the  Bhagavad-gītā  it is stated that consciousness is all-pervading. You may have consciousness, and I may have consciousness, but there is another consciousness, which is all-pervading. My consciousness is limited to my body, and your consciousness is limited to yours, but there is another consciousness, that is within you, me, and everyone. That is Kṛṣṇa consciousness.
Actually everything in the world is relative. That is a scientific fact. Our bodies, lives, intelligence, and everything else are all relative. To us an ant may seem to have a very short life, but for the ant his life is about a hundred years in duration. That hundred years is relative to the body. Similarly, Brahmā, who lives fantastically long from our point of view, only lives a hundred years from his point of view. This is relativity.
Karandhara dāsa:  Then the relativity is based upon our individual situation.
Śrīla Prabhupāda:  Yes. Therefore it is said that what is food for one is poison for another. People are thinking that because they cannot survive on the moon, no other living entities can. Everyone thinks of things in a relative way, in his own terms. This is the meaning of “frog philosophy.” The frog is always thinking of things in relation to his well. He has no power to conceive of the Atlantic Ocean because his well is his only experience. God is great, but we are thinking of God's greatness in our own terms, in terms of relative greatness. Some insects are born at night; they grow at night, have their children at night, and die at night. They never see the sun; therefore they conclude that there is no such thing as day. If you asked the insect about the morning, he would say, “There cannot be any morning.” Similarly, when people hear of Brahmā's long duration of life from the scriptures, they do not believe it. They say, “How can anyone live for such a long time?” In the  Bhagavad-gītā  [8.17] Kṛṣṇa states:
sahasra-yuga-paryantam ahar yad brahmaṇo viduḥ rātriṁ yuga-sahasrāntāṁ te 'ho-rātra-vido janāḥ
“By human calculation, a thousand ages taken together is the duration of Brahmā's one day. And such also is the duration of his night.”
Thus Brahmā, by these calculations, lives for so many millions and trillions of years. We cannot believe this, although evidence is given in the scriptures. In other words, we conclude that Kṛṣṇa talks nonsensically while we speak as authorities. Even great scholars say that these