Ādi-līlā, Chapter 3
187
SYNONYMS
kali-yuge —in the age of Kali;  yuga-dharma —the religious practice for the age;  nāmera —of the holy name;  pracāra —propagation;  tathi —this;  lāgi' —for;  pīta-varṇa —having a yellow color;  caitanya-avatāra —the incarnation of Lord Caitanya.
TRANSLATION
The religious practice for the age of Kali is to broadcast the glories of the holy name. Only for this purpose has the Lord, in a yellow color, descended as Lord Caitanya.
PURPORT
In this age of Kali the practical system of religion for everyone is the chanting of the name of Godhead. This was introduced in this age by Lord Caitanya.  Bhakti-yoga  actually begins with the chanting of the holy name, as confirmed by Madhvācārya in his commentary on the  Muṇḍaka Upaniṣad . He quotes this verse from the  Nārāyaṇa-saṁhitā :
dvāparīyair janair viṣṇuḥ pañcarātrais tu kevalaiḥ kalau tu nāma-mātreṇa pūjyate bhagavān hariḥ
“In the Dvāpara-yuga people should worship Lord Viṣṇu only by the regulative principles of the  Nārada-pañcarātra  and other such authorized books. In the age of Kali, however, people should simply chant the holy names of the Supreme Personality of Godhead.” The Hare Kṛṣṇa  mantra  is specifically mentioned in many  Upaniṣads , such as the  Kali-santaraṇa Upaniṣad , where it is said:
hare kṛṣṇa hare kṛṣṇa kṛṣṇa kṛṣṇa hare hare hare rāma hare rāma rāma rāma hare hare iti ṣoḍaśakaṁ nāmnāṁ kali-kalmaṣa-nāśanam nātaḥ parataropāyaḥ sarva-vedeṣu dṛśyate
“After searching through all the Vedic literature one cannot find a method of religion more sublime for this age than the chanting of Hare Kṛṣṇa.”
TEXT 41
তপ্তহেম-সমকান্তি, প্রকাণ্ড শরীর ।
নবমেঘ জিনি কণ্ঠধ্বনি যে গম্ভীর ॥ 85 ॥
tapta-hema-sama-kānti, prakāṇḍa śarīra nava-megha jini kaṇṭha-dhvani ye gambhīra
SYNONYMS
tapta-hema —as molten gold;  sama-kānti —same luster;  prakāṇḍa —enormous;  śarīra —body;  nava-megha —new clouds;  jini —conquering;  kaṇṭha-dhvani —the sound of the voice;  ye —that;  gambhīra —deep.