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Śrī-Caitanya-caritāmṛta
in anyone who sincerely chants the Hare Kṛṣṇa  mahā-mantra .
Many fools, not knowing the transcendental nature of the Hare Kṛṣṇa  mahā-mantra , sometimes impede our loudly chanting this  mantra , yet one who is actually advanced in the fulfillment of chanting the Hare Kṛṣṇa  mahā-mantra  induces others to chant also. Kṛṣṇadāsa Kavirāja Gosvāmī explains,  kṛṣṇa-śakti vinā nahe tāra pravartana : unless one receives special power of attorney from the Supreme Personality of Godhead, he cannot preach the glories of the Hare Kṛṣṇa  mahā-mantra . As devotees propagate the Hare Kṛṣṇa  mahā-mantra , the general population of the entire world gets the opportunity to understand the glories of the holy name. While chanting and dancing or hearing the holy name of the Lord, one automatically remembers the Supreme Personality of Godhead, and because there is no difference between the holy name and Kṛṣṇa, the chanter is immediately linked with Kṛṣṇa. Thus connected, a devotee develops his original attitude of service to the Lord. In this attitude of constantly serving Kṛṣṇa, which is called  bhāva , one always thinks of Kṛṣṇa in many different ways. One who has attained this  bhāva  stage is no longer under the clutches of the illusory energy. When other spiritual ingredients, such as trembling, perspiration, tears, etc., are added to this  bhāva  stage, the devotee gradually attains love of Kṛṣṇa.
The holy name of Kṛṣṇa is called the  mahā-mantra . Other  mantras  mentioned in the  Nārada-pañcarātra  are known simply as  mantras , but the chanting of the holy name of the Lord is called the  mahā-mantra .
TEXT 84
कृष्णविषयक श्रेया - পরম পুরুষার্থ ।
যার আগে তৃণভুল্য চারি পুরুষার্থ ॥ ৮৪ ॥
kṛṣṇa-viṣayaka premā—parama puruṣārtha yāra āge tṛṇa-tulya cāri puruṣārtha
SYNONYMS
kṛṣṇa-viṣayaka —in the subject of Kṛṣṇa;  premā —love;  parama —the highest;  puruṣa-artha —achievement of the goal of life;  yāra —whose;  āge —before;  tṛṇa-tulya —like the grass in the street;  cāri —four;  puruṣa-artha —achievements.
TRANSLATION
“‘Religiosity, economic development, sense gratification and liberation are known as the four goals of life, but before love of Godhead, the fifth and highest goal, these appear as insignificant as straw in the street.
PURPORT
While chanting the holy name of the Lord, one should not desire the material advancements represented by economic development, religiosity, sense gratification