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Śrī Caitanya-caritāmṛta
[Ādi-līlā, Ch. 12]
PURPORT
A devotee should always be alert, keeping his mind in a sanguine state so that he can always remember Lord Śrī Kṛṣṇa. The  śāstras  state,  smartavyaḥ satataṁ viṣṇuḥ : in devotional life one should always remember Lord Viṣṇu. Śrīla Śukadeva Gosvāmī also advised Mahārāja Parīkṣit,  smartavyo nityaśaḥ . In the Second Canto, First Chapter, of  Śrīmad-Bhāgavatam , Śukadeva Gosvāmī advised Parīkṣit Mahārāja:
tasmād bhārata sarvātmā bhagavān īśvaro hariḥ śrotavyaḥ kīrtitavyaś ca smartavyaś cecchatābhayam
“O descendant of King Bharata, one who desires to be free from all miseries must hear, glorify and also remember the Supreme Personality of Godhead, who is the Supersoul, the controller and the savior from all miseries.” ( Bhāg.  2.1.5) This is the summary of all the activities of a Vaiṣṇava, and the same instruction is repeated here ( kṛṣṇa-smṛti vinu haya niṣphala jīvana ). Śrīla Rūpa Gosvāmī states in  Bhakti-rasāmṛta-sindhu ,  avyartha-kālatvam : A Vaiṣṇava must be very alert not to waste even a second of his valuable lifetime. This is a symptom of a Vaiṣṇava. But association with pounds-and-shillings men, or  viṣayīs , materialists who are simply interested in sense gratification, pollutes one’s mind and hampers such continuous remembrance of Lord Kṛṣṇa. Śrī Caitanya Mahāprabhu therefore advised,  asat-saṅga-tyāga—ei vaiṣṇava-ācāra : a Vaiṣṇava should behave in such a way as to never associate with nondevotees or materialists ( Cc. Madhya  22.87). One can avoid such association simply by always remembering Kṛṣṇa within his heart.
TEXT 52
লোকলজ্জা হয়, ধর্ম-কীর্তি হয় হানি। ঐছে কর্ম না করিহ কতু ইহা জানি’ ॥ ৫২ ॥
loka-lajjā haya, dharma-kīrti haya hāni aiche karma nā kariha kabhu ihā jāni’
SYNONYMS
loka-lajjā —unpopularity;  haya —becomes;  dharma —religion;  kīrti —reputation;  haya —becomes;  hāni —damaged;  aiche —such;  karma —work;  nā —do not;  kariha —execute;  kabhu —ever;  ihā —this;  jāni —knowing.
TRANSLATION
“Thus one becomes unpopular in the eyes of the people in general, for this damages his religiosity and fame. A Vaiṣṇava, especially one who acts as a spiritual master, must not act in such a way. One should always be conscious of this fact.”