270
Śrī Caitanya-caritāmṛta
[Ādi-līlā, Ch. 17]
dārḍhya lāgi' 'harer nāma'-ukti tina-vāra jaḍa loka bujhāite punaḥ 'eva'-kāra
SYNONYMS
dārḍhya lāgi' —in the matter of emphasizing;  harer nāma —of the holy name of Lord Hari;  ukti —there is utterance;  tina-vāra —three times;  jaḍa loka —ordinary common people;  bujhāite —just to make them understand;  punaḥ —again;  eva-kāra —the word  eva , or “certainly.”
TRANSLATION
This verse repeats the word  eva  [certainly] three times for emphasis, and it also three times repeats  harer nāma  [the holy name of the Lord] just to make common people understand.
PURPORT
To emphasize something to an ordinary person, one may repeat it three times, just as one might say, “You must do this! You must do this! You must do this!” Thus the  Bṛhan-nāradīya Purāṇa  repeatedly emphasizes the chanting of the holy name so that people may take it seriously and thus free themselves from the clutches of  māyā . It is our practical experience in the Kṛṣṇa consciousness movement all over the world that many millions of people are factually coming to the spiritual stage of life simply by chanting the  Hare Kṛṣṇa mahā-mantra  regularly, according to the prescribed principles. Therefore our request to all our students is that they daily chant at least sixteen rounds of this  harer nāma mahā-mantra  offenselessly, following the regulative principles. Thus their success will be assured without a doubt.
TEXT 24
‘केवल’ शब्दे शुम्रपि निष्ठय-करण ।
आन-योग-उप कर्म-आप्ति निवारण ॥ 28 ॥
'kevala'-śabde punarapi niścaya-karaṇa jñāna-yoga-tapa-karma-ādi nivāraṇa
SYNONYMS
'kevala'-śabde —by the word  kevala , or “only”;  punarapi —again;  niścaya-karaṇa —final decision;  jñāna —cultivation of knowledge;  yoga —practice of the mystic  yoga  system;  tapa —austerity;  karma —fruitive activities;  ādi —and so on;  nivāraṇa —prohibition.
TRANSLATION
The use of the word  kevala  [only] prohibits all other processes, such as cultivation of knowledge, practice of mystic  yoga , and performance of austerities and fruitive activities.