Text 71]
Sanātana Gosvāmī Visits the Lord
35
tepus tapas te juhuvuḥ sasnur āryā brahmānūcur nāma gṛṇanti ye te
“O my Lord, even a person born in a low family of dog-eaters is glorious if he always chants the holy name of the Lord. Such a person has already performed all types of austerities, penances and Vedic sacrifices, has already bathed in the sacred rivers, and has also studied all the Vedic literature. Thus he has become an exalted personality.” Similarly, Kuntīdevī says to Lord Kṛṣṇa:
janmaiśvarya-śruta-śribhir edhamāna-madaḥ pumān naivārhaty abhidhātuṁ vai tvām akiñcana-gocaram
“A person who is proud of his birth, opulence, knowledge and beauty cannot achieve Your lotus feet. You are available only to the humble and meek, not to the proud.” ( Bhāg.  1.8.26.)
TEXT 71
তার মধ্যে সর্বশ্রেষ্ঠ নাম-সঙ্কীর্তন । নিরপরাধে নাম লৈলে পায় শ্রেমধন ॥ ৭১ ॥
tāra madhye sarva-śreṣṭha nāma-saṅkirtana niraparādhe nāma laile pāya prema-dhana
SYNONYMS
tāra madhye —of the nine different types of devotional service;  sarva-śreṣṭha —the most important of all;  nāma-saṅkirtana —chanting of the holy name of the Lord;  niraparādhe —without offenses;  nāma laile —if one chants the holy name;  pāya —he gets;  prema-dhana —the most valuable ecstatic love of Kṛṣṇa.
TRANSLATION
“Of the nine processes of devotional service, the most important is to always chant the holy name of the Lord. If one does so, avoiding the ten kinds of offenses, one very easily obtains the most valuable love of Godhead.”
PURPORT
Śrīla Jīva Gosvāmī Prabhu gives the following directions in his  Bhakti-sandarbha  (270):
iyaṁ ca kirtanākhyā bhaktir bhagavato dravya-jāti-guṇa-kriyābhir dīna-janaika-viṣayāpāra-karuṇā-mayīti śruti-purāṇādi-viśrutiḥ. ataeva kalau svabhāvata evātidīneṣu