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Šri Caitanya-caritāmrā
[[Madhya-lilā Ch 8]
namo bhagavate vāsudevāya, or klīṁ kṛṣṇāya govindāya gopījana-vallabhāya svāhā. Klīṁ kāmadevāya vidmahe puṣpa-bāṇāya dhīmahi tan no ‘naṅgaḥ pra-codayāt.  These are the  kāma-gāyatrī  or  kāma-bīja mantras . One should be initiated by a bona fide spiritual master and worship Kṛṣṇa with these transcendental  mantras  known as  kāma-gāyatrī  or  kāma-bīja .
As explained by Krsnadāsa Kavirāja Gosvāmī:-
vṛndāvane ‘aprākṛta navīna madana’ kāma-gāyatrī kāma-bīje yāṅra upāsana
purușa, yoșit, kibă sthăvara-jangama sarva-cittăkarșaka, săkșăt manmatha-madana
(CC. Madhya 8.138-139)
A person who is properly purified and initiated by the spiritual master worships the Supreme Personality of Godhead, Kṛṣṇa, by this  mantra . He chants the  kāma-gāyatrī  with the  kāma-bīja . As  Bhagavad-gītā  confirms, one should engage in transcendental worship in order to be fit for being attracted by Kṛṣṇa, the all-attractive.
man-manā bhava mad-bhakto mad-yājī māṁ namaskuru mām evaiṣyasi satyaṁ te pratijāne priyo ’si me
"Always think of Me and become My devotee. Worship Me and offer your homage unto Me. Thus you will come to Me without fail. I promise you this because you are My very dear friend." (Bg. 18.65)
Since every living entity is part and parcel of Kṛṣṇa, Kṛṣṇa is naturally attractive. Due to material covering, one’s attraction for Kṛṣṇa is checked. One is not usually attracted by Kṛṣṇa in the material world, but as soon as one is liberated from material conditioning, he is naturally attracted. Therefore it is said in this verse,  sarva-cittākarṣaka . Everyone is naturally attracted by Kṛṣṇa. This attraction is within everyone’s heart, and when the heart is cleansed, attraction is manifest ( ceto-dar-paṇa-mārjanaṁ bhava-mahā-dāvāgni-nirvāpaṇam ).
TEXT 1400
তাসামাবিরতুচ্ছোরি:  স্বয়মানমূখামুজ:।
পীতাস্বরণ্যে প্রথী সাক্ষান্মাথ-মন্মথ: ॥ ১৪০ ॥
tāsām āvirabhūc chauriḥ smayamāna-mukhāmbujaḥ