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Šeri Caitanya , caritāmerta
[[Madhya-Jija Ch 17
covered by  māyā . In other words, Māyāvādī impersonalists think that the Lord's form is also a product of this material world. Due to a poor fund of knowledge, they cannot understand that Kṛṣṇa has no body separate from Himself. His body and Himself are both the same Absolute Truth. Not having perfect knowledge of Kṛṣṇa, such impersonalists certainly commit offenses at His lotus feet. Therefore they do not utter the original name of the Absolute Truth, Kṛṣṇa. In their impersonal way, they utter the name of impersonal Brahman, spirit soul. In other words, they indulge in indirect indications of the Absolute Truth. Even if they happen to utter the name of Govinda, Kṛṣṇa or Mādhava, they still cannot understand that these names are as good as Govinda, Kṛṣṇa or Mādhava the person. Because they are ultimately impersonalists, their uttering of the personal name has no potency. Actually they do not believe in Kṛṣṇa but consider all these names to be material vibrations. Not being able to appreciate the holy name of the Lord, they simply utter indirect names like Brahman,  ātmā  and  caitanya .
It is a fact, however, that the name of Krṣṇa and Krṣṇa the person are both spiritual. Everything about Krṣṇa is transcendental, blissful and objective. For a conditioned soul, the body is different from the soul, and the name given by the father is also different from the soul. The conditioned living entity's identification with material objects keeps him from attaining his actual position. Although he is an eternal servant of Krṣṇa, he acts differently. The  svarūpa , or actual identification of the living entity, is described by Śrī Caitanya Mahāprabhu as  jīvera ‘svarūpa’ haya  —  krṣṇera ‘nitya-dāsa’ . The conditioned soul has forgotten the real activities of his original position. However, this is not the case with Krṣṇa. Krṣṇa's name and His person are identical. There is no such thing as  māyā  Krṣṇa because Krṣṇa is not a product of the material creation. There is no difference between Krṣṇa's body and His soul. Krṣṇa is simultaneously both soul and body. The distinction between body and soul applies to conditioned souls. The body of the conditioned soul is different from the soul, and the conditioned soul's name is different from his body. One may be named Mr. John, but if we call for Mr. John, Mr. John may never actually appear. However, if we utter the holy name of Krṣṇa, Krṣṇa is immediately present on our tongue. In the  Padma Purāṇa , Krṣṇa says,  mad-bhaktā yatra gāyanti tatra tiṣṭhāmi nārada : "O Nārada, I am present wherever My devotees are chanting." When the devotees chant the holy name of Krṣṇa — Hare Krṣṇa, Hare Krṣṇa, Krṣṇa Krṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare — Lord Krṣṇa is immediately present.
TEXT 1333
নাম চিন্তামণি: ক্বণ্ডেৈতন্যরসবিগ্রহ:।।
পূর্ণ:  শুদ্ধে । নিত্যমূক্তো ভিন্নস্বামনামিনো: ॥ ১৩৩ ॥