Text 340]
The Lord Instructs Sanātana Gosvāmī
191
ei mantre dvāpare kare kṛṣṇārcana 'kṛṣṇa-nāma-saṅkīrtana'—kali-yugera dharma
SYNONYMS
ei mantre —by this  mantra ;  dvāpare —in the age of Dvāpara;  kare —perform;  kṛṣṇa-arcana —the worship of Lord Kṛṣṇa;  kṛṣṇa-nāma-saṅkīrtana —chanting of the holy name of Lord Kṛṣṇa;  kali-yugera dharma —the occupational duty in the age of Kali.
TRANSLATION
“By this mantra, the people worship Lord Kṛṣṇa in the Dvāpara-yuga. In the Kali-yuga the occupational duty of the people is to chant congregationally the holy name of Kṛṣṇa.”
PURPORT
As stated in Śrīmad-Bhāgavatam (12.3.51):
kaler doṣa-nidhe rājann asti hy eko mahān guṇaḥ kīrtanād eva kṛṣṇasya mukta-bandhaḥ paraṁ vrajet
In Kali-yuga one worships Lord Kṛṣṇa by chanting Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare. To propagate this movement, Lord Kṛṣṇa personally appeared as Lord Caitanya Mahāprabhu. That is described in the following verse.
TEXT 340
‘পীত’-বর্ণ ধরি’ তবে কৈলা প্রবর্তন । প্রেমভক্তি দিলা লোকে লঞ্জা ভক্তগণ ॥ ৩৪০ ॥
‘pīta’-varṇa dhari’ tabe kailā pravartana prema-bhakti dilā loke lañā bhakta-gaṇa
SYNONYMS
pīta-varṇa dhari’ —assuming the color yellow;  tabe —thereafter;  kailā pravartana —introduced the  saṅkīrtana  movement;  prema-bhakti dilā —He distributed love of Kṛṣṇa;  loke —to the people in general;  lañā bhakta-gaṇa —accompanied by His devotees.