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The Process of Devotional Service
391
Spontaneous service is not artificial. One simply has to come to that platform by rendering devotional service according to the regulative principles. Thus one has to practice hearing and chanting and follow the other regulative principles by washing the temple, cleansing oneself, rising early in the morning, attending  maṅgala-ārati  and so on. If one does not come to the platform of spontaneous service in the beginning, he must adopt regulative service according to the instructions of the spiritual master. This regulative service is called  vaidhi bhakti .
TEXT 1100
তত্ত্বাঙ্ক্তারত   সর্বাত্মা ভগবান হরিরীশ্বর:।।।
প্রৌতব্যঃ কীর্তিতব্যশ্চ স্মর্তব্যশ্চেচ্ছতাভঙ্গম্ ॥ ১১০ ॥ ।
tasmād bhārata sarvātmā bhagavān harir īśvaraḥ śrotavyaḥ kīrtitavyaś ca smartavyaś cecchatābhayam
SYNONYMS
tasmāt —therefore;  bhārata —O descendant of Bharata;  sarva-ātmā —the all-pervasive Lord, who is situated in everyone's heart;  bhagavān —the Supreme Personality of Godhead;  hariḥ —Lord Hari, who takes away all the miserable conditions of material existence;  īśvaraḥ —the supreme controller;  śrotavyaḥ —to be heard about (from bona fide sources);  kīrtitavyaḥ —to be glorified (as one has heard);  ca —also;  smartavyaḥ —to be remembered;  ca —and;  icchatā —by a person desiring;  abhayam —freedom from the fearful condition of material existence.
TRANSLATION
“‘O descendant of Bharata! O Mahārāja Parikṣit! The Supreme Personality of Godhead, who is situated in everyone’s heart as Paramātmā, who is the supreme controller and who always removes the miseries of living entities, must always be heard about from reliable sources, and He must be glorified and remembered by one who wishes to become fearless.’
PURPORT
This is a quotation from  Śrīmad-Bhāgavatam  (2.1.5). It is one's duty to understand the Supreme Personality of Godhead through the hearing process. This is called  śrotavyaḥ . If one has heard properly about the Supreme Personality of Godhead, his duty is to glorify the Lord and preach His glories. This is called  kīrtitavyaḥ . When one hears about the Lord and glorifies Him, it is natural to think of Him. This