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Šri Caitanya  caritāmetā
[[Madhya-lilā Ch 24]
kirtyamānaṁ yaśo yasya sakrḍ ākarṇva rocanam
SYNONYMS
sat-saṅgāt  —by the association of pure devotees;  mukta —freed;  duḥsaṅgaḥ  —the association of materialistic persons;  hātum  —to give up;  na  —not;  utsahate  —is able;  budhaḥ  —one who is actually learned;  kirtyamānam  —being glorified;  yaśaḥ  —the glories;  yasya  —of whom (the Supreme Personality of Godhead);  sakṛt  —once;  ākarṇya  —hearing;  rocanam  —very pleasing.
TRANSLATION
“‘The intelligent, who have understood the Supreme Lord in the association of pure devotees and have become free from bad materialistic association, can never avoid hearing the glories of the Lord, even though they have heard them only once.’
PURPORT
This is a verse from  Śrīmad-Bhāgavatam  (1.10.11). All the members of the Kuru dynasty offered respects when Kṛṣṇa was leaving Hastināpura after the Battle of Kurukṣetra. Kṛṣṇa was going to His own kingdom, and all the members of the Kuru dynasty were overwhelmed by His departure. This verse was spoken in that connection by Śukadeva Gosvāmī. A pure devotee becomes attached to Kṛṣṇa by hearing the Lord's glories. The Lord's glories and the Lord Himself are identical. One has to be qualified to understand this Absolute Truth; therefore one should be given a chance to associate with a pure devotee. Our Kṛṣṇa consciousness movement is meant for this purpose. We want to create pure devotees so that other people will benefit by their association. In this way the number of pure devotees increases. Professional preachers cannot create pure devotees. There are many professional preachers of  Śrīmad-Bhāgavatam  who read this work to earn their livelihood. However, they cannot convert materialistic people to devotional service. Only a pure devotee can convert others to pure devotional service. It is therefore important for all the preachers in our Kṛṣṇa consciousness movement to first become pure devotees and follow the regulative principles, refraining from illicit sex, meat-eating, gambling and intoxication. They should regularly chant the Hare Kṛṣṇa  mahā-mantra  on their beads, follow the devotional process, rise early in the morning, attend  maṅgala-ārati  and recite  Śrīmad-Bhāgavatam  and  Bhagavad-gītā  regularly. In this way, one can become purified and free from all material
sarvopādhi-vinirmuktaṁ tat-paratvena nirmalam