Text 14]
Divinity and Divine Service
103
Herein the statement of  Bhāgavatam  is that the highest aim of life or the highest perfection of the institution of the  varṇāśrama-dharma  is to cooperate jointly for the satisfaction of the Supreme Lord, which is also confirmed in the  Bhagavad-gītā  (Bg. 4.13).
TEXT 14
तस्मादेकेन मनसा भगवान् सत्त्वतां पतिः । श्रोतव्यः कीर्तितव्यश्च ध्येयः पूज्यश्च नित्यदा॥१४॥
tasmād ekena manasā bhagavān sātvatām patiḥ śrotavyaḥ kīrtitavyaś ca dhyeyaḥ pūjyaś ca nityadā
tasmāt—therefore; ekena—by one; manasā—attention of the mind; bhagavān—the Personality of Godhead; sātvatām—of the devotees; patiḥ—protector; śrotavyaḥ—is to be heard; kīrtitavyaḥ—to be glorified; ca—and; dhyehaḥ—to be remembered; pūjyaḥ—to be worshiped; ca—and; nityadā—constantly.
TRANSLATION
Therefore devotees should constantly hear about, glorify, remember and worship the Personality of Godhead [Bhagavān], who is their protector.
PURPORT
If realization of the Absolute Truth is the ultimate aim of life, it must be carried out by all means. In any one of the above-mentioned castes and orders of life, the four processes, namely glorifying, hearing, remembering and worshiping, are general occupations. Without these principles of life, no one can exist. Activities of the living being involve engagements in these different four principles of life. Especially in modern society, all activities are more or less dependent on hearing and glorifying. Any man from any social status becomes a well-known man in human society within a very short time if he is simply glorified truly or falsely in the daily newspapers. Sometimes political leaders of a particular party are also advertised by newspaper propaganda, and by such glorifying method