Text 4] The Advent of Lord Krṣṇa: Introduction
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क उत्तमश्लोकगुणानुवादात् पुमान् विरज्येत विना पशुघ्रात् ॥ ४ ॥
nivṛtta-tarṣair upagīyamānād bhavauṣadhāc chrotra-mano-'bhirāmāt ka uttamaśloka-guṇānuvādāt pumān virajyeta vinā paśughnāt
nivṛtta —released from;  tarṣaiḥ —lust or material activities;  upagīyamānāt —which is described or sung;  bhava-auṣadhāt —which is the right medicine for the material disease;  śrotra —the process of aural reception;  manaḥ —the subject matter of thought for the mind;  abhirāmāt —from the pleasing vibrations from such glorification;  kaḥ —who;  uttamaśloka —of the Supreme Personality of Godhead;  guṇa-anuvādāt —from describing such activities;  pumān —a person;  virajyeta —can keep himself aloof;  vinā —except;  paśu-ghnāt —either a butcher or one who is killing his own personal existence.
TRANSLATION
Glorification of the Supreme Personality of Godhead is performed in the paramparā system; that is, it is conveyed from spiritual master to disciple. Such glorification is relished by those no longer interested in the false, temporary glorification of this cosmic manifestation. Descriptions of the Lord are the right medicine for the conditioned soul undergoing repeated birth and death. Therefore, who will cease hearing such glorification of the Lord except a butcher or one who is killing his own self?
PURPORT
In India it is the practice among the general populace to hear about Krṣṇa, either from  Bhagavad-gītā  or from  Śrīmad-Bhāgavatam , in order to gain relief from the disease of repeated birth and death. Although India is now fallen, when there is a message that someone will speak about  Bhagavad-gītā  or  Śrīmad-Bhāgavatam , thousands of people still gather to hear. This verse indicates, however, that such recitation of  Bhagavad-gītā  and  Śrīmad-Bhāgavatam  must be done by persons