Text 14] The Advent of Lord Kṛṣṇa: Introduction
35
adānta-gobhir viśatāṁ tamisraṁ punaḥ punaś carvita-carvaṇānām
“Because of their uncontrolled senses, persons too addicted to materialistic life make progress toward hellish conditions and repeatedly chew that which has already been chewed. Their inclinations toward Kṛṣṇa are never aroused, either by the instructions of others, by their own efforts, or by a combination of both.” ( Bhāg.  7.5.30) At the present moment, all of human society is engaged in the business of chewing the chewed ( punaḥ punaś carvita-carvaṇānām ). People are prepared to undergo  mṛtyu-saṁsāra-vartmani , taking birth in one form, dying, accepting another form and dying again. To stop this repetition of birth and death,  kṛṣṇa-kathā , or Kṛṣṇa consciousness, is absolutely necessary. But unless one hears  kṛṣṇa-kathā  from a realized soul like Śukadeva Gosvāmī, one cannot relish the nectar of  kṛṣṇa-kathā , which puts an end to all material fatigue, and enjoy the blissful life of transcendental existence. In relation to the Kṛṣṇa consciousness movement, we actually see that those who have tasted the nectar of  kṛṣṇa-kathā  lose all material desires, whereas those who cannot understand Kṛṣṇa or  kṛṣṇa-kathā  regard the Kṛṣṇa conscious life as “brainwashing” and “mind control.” While the devotees enjoy spiritual bliss, the nondevotees are surprised that the devotees have forgotten material hankerings.
TEXT 14
सूत उवाच
एवं निशम्य भृगुनन्दन साधुवादं
वैयासकिः स भगवानथ विष्णुरातम् ।
प्रत्यर्च्य कृष्णचरितं कलिकल्मषघ्नं
व्याहर्तुमारभत भागवतप्रधानः ॥१४॥
sūta uvāca
evaṁ niśamya bhṛgu-nandana sādhu-vādaṁ vaiyāsakiḥ sa bhagavān atha viṣṇu-rātam pratyarcya kṛṣṇa-caritaṁ kali-kalmaṣa-ghnaṁ vyāhartum ārabhata bhāgavata-pradhānaḥ