Text 23] The Advent of Lord Krṣṇa: Introduction
47
krṣṇaḥ svayaṁ samabhavat paramaḥ pumān yo govindam ādi-puruṣaṁ tam ahaṁ bhajāmi
“I worship the Supreme Personality of Godhead, Govinda, who is always situated in various incarnations such as Rāma, Nṛsiṁha and many subincarnations as well, but who is the original Personality of Godhead, known as Krṣṇa, and who incarnates personally also.”
In this verse from  Śrīmad-Bhāgavatam  we find the words  puraiva puṁsāvadhṛto dharā-jvaraḥ . The word  puṁsā  refers to Krṣṇa, who was already aware of how the whole world was suffering because of the increase of demons. Without reference to the supreme power of the Personality of Godhead, demons assert themselves to be independent kings and presidents, and thus they create a disturbance by increasing their military power. When such disturbances are very prominent, Krṣṇa appears. At present also, various demoniac states all over the world are increasing their military power in many ways, and the whole situation has become distressful. Therefore Krṣṇa has appeared by His name, in the Hare Krṣṇa movement, which will certainly diminish the burden of the world. Philosophers, religionists, and people in general must take to this movement very seriously, for man-made plans and devices will not help bring peace on earth. The transcendental sound Hare Krṣṇa is not different from the person Krṣṇa.
nāma cintāmaṇiḥ krṣṇaś caitanya-rasa-vigrahaḥ pūrṇaḥ śuddho nitya-mukto 'bhinnatvān nāma-nāminoḥ (Padma Purāṇa)
There is no difference between the sound Hare Krṣṇa and Krṣṇa the person.
TEXT 23
वसुदेवगृहे साक्षाद् भगवान् पुरुषः परः । जनिष्यते तत्प्रियार्थं सम्भवन्तु सुरस्त्रियः ॥२३॥