Text 41] The Advent of Lord Krṣṇa: Introduction
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vikalpa , accepting something and rejecting it, is very important in transferring the soul to another material body at the time of death.
yam yam vāpi smaran bhāvam tyajaty ante kalevaram tam tam evaiti kaunteya sadā tad-bhāva-bhāvitaḥ
“Whatever state of being one remembers when he quits his body, that state he will attain without fail.” (Bg. 8.6) Therefore one must train the mind in the system of  bhakti-yoga , as did Mahārāja Ambarīṣa, who kept himself always in Krṣṇa consciousness.  Sa vai manaḥ krṣṇa-padāravindayoḥ . One must fix the mind at the lotus feet of Krṣṇa twenty-four hours a day. If the mind is fixed upon Krṣṇa’s lotus feet, the activities of the other senses will be engaged in Krṣṇa’s service.  Hrṣīkeṇa hrṣīkeśa-sevanam bhaktir ucyate : to serve Hrṣīkeśa, the master of the senses, with purified senses is called  bhakti . Those who constantly engage in devotional service are situated in a transcendental state, above the material modes of nature. As Krṣṇa says in  Bhagavad-gītā  (14.26):
mām ca yo 'vyabhicāreṇa bhakti-yogena sevate sa guṇān samatītyaitān brahma-bhūyāya kalpate
“One who engages in full devotional service, who does not fall down in any circumstance, at once transcends the modes of material nature and thus comes to the level of Brahman.” One must learn the secret of success from the Vedic literatures, especially when the cream of Vedic knowledge is presented by  Bhagavad-gītā  as it is.
Because the mind is ultimately controlled by the Supreme Personality of Godhead, Krṣṇa, the word  apasmṛtiḥ  is significant. Forgetfulness of one’s own identity is called  apasmṛtiḥ . This  apasmṛtiḥ  can be controlled by the Supreme Lord, for the Lord says,  mattaḥ smṛtir jñānam apohanam ca : “From Me come remembrance, knowledge and forgetfulness.” Instead of allowing one to forget one’s real position, Krṣṇa can revive one’s original identity at the time of one’s death, even though the