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Śrīmad-Bhāgavatam
[ Canto 3, Ch. 33 ]
twenty-four hours a day. It is specifically said here,  tubhyam : “unto You only.” One must chant God’s name, not, as the Māyāvādī philosophers say, any name, such as a demigod’s name or the names of God’s energies. Only the holy name of the Supreme Lord will be effective. Anyone who compares the holy name of the Supreme Lord to the names of the demigods is called  pāṣaṇḍī , or an offender.
The holy name has to be chanted to please the Supreme Lord, and not for any sense gratification or professional purpose. If this pure mentality is there, then even though a person is born of a low family, such as a dog-eater’s, he is so glorious that not only has he purified himself, but he is quite competent to deliver others. He is competent to speak on the importance of the transcendental name, just as Thākura Haridāsa did. He was apparently born in a family of Mohammedans, but because he was chanting the holy name of the Supreme Lord offenselessly, Lord Caitanya empowered him to become the authority or  ācārya  of spreading the name. It didn’t matter that he was born in a family which was not following the Vedic rules and regulations. Caitanya Mahāprabhu and Advaita Prabhu accepted him as an authority because he was offenselessly chanting the name of the Lord. Authorities like Advaita Prabhu and Lord Caitanya immediately accepted that he had already performed all kinds of austerities, studied the  Vedas  and performed all sacrifices. That is automatically understood. There is a hereditary class of  brāhmaṇas  called the  smārta-brāhmaṇas , however, who are of the opinion that even if such persons who are chanting the holy name of the Lord are accepted as purified, they still have to perform the Vedic rites or await their next birth in a family of  brāhmaṇas  so that they can perform the Vedic rituals. But actually that is not the case. Such a man does not need to wait for the next birth to become purified. He is at once purified. It is understood that he has already performed all sorts of rites. It is the so-called  brāhmaṇas  who actually have to undergo different kinds of austerities before reaching that point of purification. There are many other Vedic performances which are not described here. All such Vedic rituals have been already performed by the chanters of the holy name.
The word  juhuvuḥ  means that the chanters of the holy name have already performed all kinds of sacrifices.  Sasnuḥ  means that they have already traveled to all the holy places of pilgrimage and taken part in purificatory activities at those places. They are called  āryāḥ  because they have already finished all these requirements, and therefore they must be among the Āryans or those who have qualified themselves to become Āryans. Āryan refers to those who are civilized, whose manners are regulated