Text 27] Lord Viṣṇu's Appearance in the Sacrificial Arena
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are finding it very easy to spread Kṛṣṇa consciousness amongst the Europeans and Americans? History reports that the Americans and Europeans proved their capability when they were anxious to expand colonization, but at the present time, being contaminated by the advancement of material science, their sons and grandsons are turning into reprobates. This is due to their having lost their original spiritual culture, which is Vedic civilization. Presently these descendants of the Āryan family are taking this Kṛṣṇa consciousness movement very seriously. Others also who are associating with them and hearing the chanting of the Hare Kṛṣṇa  mahā-mantra  from the lips of pure devotees are also becoming captivated by the transcendental vibration. Transcendental vibrations are very much effective when chanted amongst Āryans, but even though one does not belong to the Āryan family, he will become a Vaiṣṇava simply by hearing the  mantra  because the vibration has great influence over everyone.
Mahārāja Pṛthu points out that even the goddess of fortune, who is the constant companion of Lord Nārāyaṇa, specifically wanted to hear about the Lord's glories, and for the association of the  gopīs , who are pure devotees, the goddess of fortune, Lakṣmī, underwent severe austerities. The impersonalist may ask why one should bother chanting the Hare Kṛṣṇa  mahā-mantra  continually for so many years instead of stopping and trying for  kaivalya , liberation, or merging into the existence of the Lord. In answer, Mahārāja Pṛthu maintains that the attraction of this chanting is so great that one cannot give up the process unless he is an animal. This is the case even if one comes in contact with this transcendental vibration by chance. Pṛthu Mahārāja is very emphatic in this connection—only an animal can give up the practice of chanting Hare Kṛṣṇa. Those who are not animals, who are actually intelligent, advanced, human, civilized men, cannot give up this practice of continually chanting Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare / Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare.
TEXT 27
अथामजे त्वाखिलपूरुषोत्तमं गुणालयं पद्मकरेव लालसः । अप्यावयोरेकपतिस्पृशोः कलि- नं स्यात्कृतत्वचरणैकतानयोः ॥२७॥
athābhaje tvākhila-pūruṣottamam guṇālayam padma-kareva lālasaḥ