1194
Śrīmad-Bhāgavatam
[Canto 4, Ch. 25]
PURPORT
The gate on the western side of the city was known as  Āsurī  because it was especially meant for the  asuras . The word  asura  refers to those who are interested in sense gratification, specifically in sex life, to which they are overly attracted. Thus Purañjana, the living entity, enjoys himself to his greatest satisfaction by means of the genitals. Consequently he used to go to the place known as Grāmaka. Material sense gratification is also called  grāmya , and the place where sex life is indulged in to a great extent is called Grāmaka. When going to Grāmaka, Purañjana used to be accompanied by his friend Durmada. The word  viṣaya  refers to the four bodily necessities of life—eating, sleeping, mating and defending. The word  durmadena  may be analyzed in this way:  dur  means  duṣṭa , or sinful, and  mada  means madness. Every living entity who is in contact with material nature is called  mada , or mad. It is said:  piśācī pāile yena mati-cchanna haya/māyā-grasta jīvera haya se-bhāva udaya . When a person is haunted, he becomes practically insane. When one is in an insane condition, he speaks all kinds of nonsense. Thus to become engaged in sense gratification, one has to accept a friend who is  durmada , or badly affected by the material disease.
The words  āsurī nāma paścād dvāḥ  are significant in another sense. The sunrise is first visible from the eastern side—the Bay of Bengal—and gradually it progresses toward the west. It is practically experienced that people in the West are more addicted to sense gratification. Śrī Caitanya Mahāprabhu Himself has certified:  paścimera loka saba mūḍha anācāra  (Cc.  Ādi  10.89). The more one goes to the western side, the more he will find people disinterested in spiritual life. He will find them behaving against the Vedic standards. Because of this, people living in the West are more addicted to sense gratification. In this  Bhāgavatam  it is confirmed:  āsurī nāma paścād dvāḥ . In other words, the population on the western side is interested in an asuric civilization, that is, a materialistic way of life. Lord Caitanya consequently wanted this  Kṛṣṇa  consciousness movement to be preached on the western side of the world so that people addicted to sense gratification might be benefited by His teachings.
TEXT 53
निर्ऋतिर्नाम पश्चाद् द्वास्तया याति पुरञ्जनः ।
वैशसं नाम विषयं लुब्धकेन समन्वितः ॥५३॥