Text 10]
Attack by Caṇḍavega on the City of Purañjana
1261
The real proprietor of all wealth is the Supreme Personality of Godhead. He is the actual enjoyer. So-called earners of money are those who simply know tricks by which they can take away God's money under the guise of business and industry. After accumulating this money, they enjoy seeing it plundered by their sons and grandsons. This is the materialistic way of life. In materialistic life one is encaged within the body and deluded by false egoism. Thus one thinks, "I am this body. I am a human being. I am an American. I am an Indian." This bodily conception is due to false ego. Being deluded by false ego, one identifies himself with a certain family, nation or community. In this way one's attachment for the material world grows deeper and deeper. Thus it becomes very difficult for the living entity to extricate himself from his entanglement. Such people are graphically described in the Sixteenth Chapter of  Bhagavad-gītā  in this way:
idam adya mayā labdham 
    imaṁ prāpsye manoratham 
    idam astīdam api me 
    bhaviṣyati punar dhanam
asau mayā hataḥ śatrur 
    haniṣye cāparān api 
    īśvaro 'ham ahaṁ bhogī 
    siddho 'haṁ balavān sukhī
āḍhyo 'bhijanavān asmi 
    ko 'nyo 'sti sadṛśo mayā 
    yakṣye dāsyāmi modiṣya 
    ity ajñāna-vimohitāḥ
"The demoniac person thinks: 'So much wealth do I have today, and I will gain more according to my schemes. So much is mine now, and it will increase in the future, more and more. He is my enemy, and I have killed him; and my other enemy will also be killed. I am the lord of everything, I am the enjoyer, I am perfect, powerful and happy. I am the richest man, surrounded by aristocratic relatives. There is none so powerful and happy as I am. I shall perform sacrifices, I shall give some charity, and thus I shall rejoice.' In this way, such persons are deluded by ignorance." (Bg. 16.13-15)
In this way people engage in various laborious activities, and their attachment for body, home, family, nation and community becomes more and more deep-rooted.