Text 35]
The Activities of the Pracetās
1531
topmost benediction for those who are living in this material world and are subjected to the repetition of birth and death (transmigration) is association with pure devotees. One should search out such pure devotees and remain with them. That will make one completely happy, even though living within the material world. This Kṛṣṇa consciousness movement is started for that purpose. A person who is overly affected materially may take advantage of this movement and become intimately associated with it. In this way the confused and frustrated inhabitants of this material world may find the highest happiness in association with devotees.
TEXT 35
यत्रेच्यन्ते कथा मृष्टास्तृष्णायाः प्रशमो यतः ।
निर्वैरं यत्र भूतेषु नोद्धेगो यत्र कथन ॥३५॥
yatreḍyante kathā mṛṣṭās tṛṣṇāyāḥ praśamo yataḥ nirvairaṁ yatra bhūteṣu nodvego yatra kaścana
yatra —where;  tḍyante —are worshiped or discussed;  kathāḥ —words;  mṛṣṭāḥ —pure;  tṛṣṇāyāḥ —of material hankerings;  praśamaḥ —satisfaction;  yataḥ —by which;  nirvairaṁ —nonenviousness;  yatra —where;  bhūteṣu —among living entities;  na —not;  udvegaḥ —fear;  yatra —where;  kaścana —any.
TRANSLATION
Whenever pure topics of the transcendental world are discussed, the members of the audience forget all kinds of material hankerings, at least for the time being. Not only that, but they are no longer envious of one another, nor do they suffer from anxiety or fear.
PURPORT
Vaikuṇṭha means “without anxiety,” and the material world means full of anxiety. As stated by Prahlāda Mahārāja:  sadā samudvigna-dhiyām asad-grahāt (Bhāg. 7.5.5) . The living entities who have accepted this material world as a residence are full of anxiety. A place immediately becomes Vaikuṇṭha whenever the holy topics of the Personality of Godhead are discussed by pure devotees. This is the process of  śravaṇaṁ kīrtanaṁ viṣṇoḥ , chanting and hearing about the Supreme Lord Viṣṇu. As the Supreme Lord Himself confirms: