396
Śrīmad-Bhāgavatam
[Canto 5, Ch. 24]
tat —that;  bhaktānām —of great devotees;  ātma-vatām —of self-realized persons like Sanaka and Sanātana;  sarveṣām —of all;  ātmani —to the Supreme Personality of Godhead, who is the soul;  ātma-de —who gives Himself without hesitation;  ātmatayā —who is the Supreme Soul, Paramātmā;  eva —indeed.
TRANSLATION
The Supreme Personality of Godhead, who is situated in every-one's heart as the Supersoul, sells Himself to His devotees such as Nārada Muni. In other words, the Lord gives pure love to such devotees and gives Himself to those who love Him purely. Great, self-realized mystic yogīs such as the four Kumāras also derive great transcendental bliss from realizing the Supersoul within themselves.
PURPORT
The Lord became Bali Mahārāja's doorkeeper not because of his giving everything to the Lord, but because of his exalted position as a lover of the Lord.
TEXT 22
न वै भगवान् नमः मुष्यानुजग्राह यदुत पुनरात्मानुस्मृतिमोषणं मायामय- भोगैश्वर्यमेवातनुतेति ॥२२॥
na vai bhagavān nūnam amuṣyānujagrāha yad uta punar ātmānusmṛti- moṣaṇam māyāmaya-bhogaiśvaryam evātanuteti.
na —not;  vai —indeed;  bhagavān —the Supreme Personality of Godhead;  nūnam —certainly;  amuṣya —unto Bali Mahārāja;  anu- jagrāha —showed His favor;  yat —because;  uta —certainly;  punaḥ — again;  ātma-anusmṛti —of remembrance of the Supreme Personality of Godhead;  moṣaṇam —which robs one;  māyā-maya —an attribute of Māyā;  bhoga-aiśvaryam —the material opulence;  eva —certainly;  ātanuta —extended;  iti —thus.