100
Śrīmad-Bhāgavatam
[Canto 6, Ch. 2]
vyāharaṇam —chanting of the holy name;  viṣṇoh —of Lord Viṣṇu;  yataḥ —because of which;  tat-viṣayā —on the person who chants the holy name;  matiḥ —His attention.
TRANSLATION
The chanting of the holy name of Lord Viṣṇu is the best process of atonement for a thief of gold or other valuables, for a drunkard, for one who betrays a friend or relative, for one who kills a brāhmaṇa, or for one who indulges in sex with the wife of his guru or another superior. It is also the best method of atonement for one who murders women, the king or his father, for one who slaughters cows, and for all other sinful men. Simply by chanting the holy name of Lord Viṣṇu, such sinful persons may attract the attention of the Supreme Lord, who therefore considers, “Because this man has chanted My holy name, My duty is to give him protection.”
TEXT 11
न निष्कृतैरुदितैर्ब्रह्मवादिभि-
स्तथा विशुद्धयत्यधवान् व्रतादिभिः ।
यथा हरेर्नामपदैरुदाहतै-
स्तदुत्तमस्त्रीकशुणोपलम्भकम् ॥११॥
na niṣkṛtair uditair brahma-vādibhis tathā viśuddhyaty aghavān vratādibhiḥ yathā harer nāma-padair udāhṛtais tad uttamaśloka-guṇopalambhakam
na —not;  niṣkṛtaiḥ —by the processes of atonement;  uditaiḥ —prescribed;  brahma-vādibhiḥ —by learned scholars such as Manu;  tathā —to that extent;  viśuddhyati —becomes purified;  agha-vān —a sinful man;  vrata-ādibhiḥ —by observing the vows and regulative principles;  yathā —as;  hareḥ —of Lord Hari;  nāma-padaiḥ —by the syllables of the holy name;  udāhṛtaiḥ —chanted;  tat —that;  uttamaśloka —of the