Text 24]
Yamarāja Instructs His Messengers
171
he was famous as a great sinner. Furthermore, one's physiological condition is completely disturbed at the time of death, and in such an awkward condition it would certainly have been very difficult for Ajāmila to have chanted clearly. Nevertheless, Ajāmila achieved liberation simply by chanting the holy name of the Lord. Therefore, what is to be said of those who are not sinful as Ajāmila? It is to be concluded that with a strong vow one should chant the holy name of the Lord—Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare—for thus one will certainly be delivered from the clutches of  māyā  by the grace of Kṛṣṇa.
The chanting of the Hare Kṛṣṇa  mantra  is recommended even for persons who commit offenses, because if they continue chanting they will gradually chant offenselessly. By chanting the Hare Kṛṣṇa  mantra  without offenses, one increases his love for Kṛṣṇa. As stated by Śrī Caitanya Mahāprabhu,  premā pum-artho mahān : one's main concern should be to increase one's attachment to the Supreme Personality of Godhead and to increase one's love for Him.
In this regard Śrīla Viśvanātha Cakravartī Thākura quotes the following verse from Śrīmad-Bhāgavatam (11.19.24):
evaṁ dharmair manuṣyāṇām uddhavātmani vedinām mayi sañjāyate bhaktiḥ ko 'nyo 'rtho 'syāvaśiṣyate
“My dear Uddhava, the supreme religious system for human society is that by which one can awaken his dormant love for Me.” Commenting on this verse, Śrīla Viśvanātha Cakravartī Thākura describes the word  bhakti  by saying  premaivoktaḥ .  Ko anyaḥ arthaḥ asya : in the presence of  bhakti , what is the necessity of liberation?
Śrīla Viśvanātha Cakravartī Thākura also quotes this verse from the  Padma Purāṇa :
nāmāparādha-yuktānāṁ nāmāny eva haranty agham aviśrānti-prayuktāni tāny evārtha-karāṇi ca