4
Śrīmad-Bhāgavatam
[Canto 7, Ch. 6]
yad eṣa sarva-bhūtānām priya ātmeśvaraḥ suhṛt
yathā—in order that; hi—indeed; puruṣasya—of a living entity; iha—here; viṣṇoḥ—of Lord Viṣṇu, the Supreme Personality of Godhead; pāda-upasarpaṇam—approaching the lotus feet; yat—because; eṣaḥ—this; sarva-bhūtānām—of all living entities; priyaḥ—the dear one; ātma-īśvaraḥ—the master of the soul, the Supersoul; suhṛt—the best well-wisher and friend.
TRANSLATION
The human form of life affords one a chance to return home, back to Godhead. Therefore every living entity, especially in the human form of life, must engage in devotional service to the lotus feet of Lord Viṣṇu. This devotional service is natural because Lord Viṣṇu, the Supreme Personality of Godhead, is the most beloved, the master of the soul, and the well-wisher of all other living beings.
PURPORT
The Lord says in  Bhagavad-gītā  (5.29):
bhoktāraṁ yajña-tapasāṁ sarva-loka-maheśvaram suhṛdaṁ sarva-bhūtānāṁ jñātvā māṁ śāntim ṛcchati
“The sages, knowing Me as the ultimate purpose of all sacrifices and austerities, the Supreme Lord of all planets and demigods and the benefactor and well-wisher of all living entities, attain peace from the pangs of material miseries.” Simply by understanding these three facts—that the Supreme Lord, Viṣṇu, is the proprietor of the entire creation, that He is the best well-wishing friend of all living entities, and that He is the supreme enjoyer of everything—one becomes peaceful and happy. For this transcendental happiness, the living entity has wandered throughout the universe in different forms of life and different planetary systems, but because he has forgotten his intimate relationship