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Śrīmad-Bhāgavatam
[Canto 8, Ch. 5]
तथापि सर्गस्थितिसंयमार्थं  
 धने रजःसच्चतमांसि काले ॥२२॥
na yasya vadhyo na ca rakṣaṇīyo 
    nopekṣaṇīyādaraṇīya-pakṣaḥ 
    tathāpi sarga-sthiti-saṁyamārthaṁ 
    dhatte rajaḥ-sattva-tamāṁsi kāle
na —not;  yasya —by whom (the Lord);  vadhyaḥ —anyone is to be killed;  na —nor;  ca —also;  rakṣaṇīyaḥ —anyone is to be protected;  na —nor;  upekṣaṇīya —to be neglected;  ādaraṇīya —to be worshiped;  pakṣaḥ —part;  tathāpi —still;  sarga —creation;  sthiti —maintenance;  saṁyama —and annihilation;  artham —for the sake of;  dhatte —He accepts;  rajaḥ —passion;  sattva —goodness;  tamāṁsi —and ignorance;  kāle —in due course of time.
TRANSLATION
For the Supreme Personality of Godhead there is no one to be killed, no one to be protected, no one to be neglected and no one to be worshiped. Nonetheless, for the sake of creation, maintenance and annihilation according to time, He accepts different forms as incarnations either in the mode of goodness, the mode of passion or the mode of ignorance.
PURPORT
This verse explains that the Supreme Personality of Godhead is equal to everyone. This is confirmed by the Lord Himself in  Bhagavad-gītā  (9.29):
samo 'haṁ sarva-bhūteṣu 
    na me dveṣyo 'sti na priyaḥ 
    ye bhajanti tu māṁ bhaktyā 
    mayi te teṣu cāpy aham
“I envy no one, nor am I partial to anyone. I am equal to all. But whoever renders service unto Me in devotion is a friend, is in Me, and I am also a friend to him.” Although the Lord is impartial, He gives special attention to His devotees. Therefore the Lord says in  Bhagavad-gītā  (4.8):