108
Śrīmad-Bhāgavatam
[Canto 9, Ch. 20]
should perform the  saṅkīrtana-yajña  inaugurated by Lord Śrī Caitanya Mahāprabhu.
kṛṣṇa-varṇaṁ tviṣākṛṣṇaṁ saṅgopāṅgāstra-pārṣadam yajñaiḥ saṅkīrtana-prāyair yajanti hi sumedhasaḥ
“In this age of Kali, people endowed with sufficient intelligence will worship the Lord, who is accompanied by His associates, by performance of  saṅkīrtana-yajña .” ( Bhāg.  11.5.32)  Yajña  must be performed, for otherwise people will be entangled in sinful activities and will suffer immensely. Therefore the Kṛṣṇa consciousness movement has taken charge of introducing the chanting of Hare Kṛṣṇa all over the world. This Hare Kṛṣṇa movement is also  yajña , but without the difficulties involved in securing paraphernalia and qualified  brāhmaṇas . This congregational chanting can be performed anywhere and everywhere. If people somehow or other assemble together and are induced to chant Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare, all the purposes of  yajña  will be fulfilled. The first purpose is that there must be sufficient rain, for without rain there cannot be any produce ( annād bhavanti bhūtāni parjanyād anna-sambhavaḥ ). All our necessities can be produced simply by rainfall ( kāmaṁ vavarṣa parjanyaḥ ), and the earth is the original source of all necessities ( sarva-kāma-dughā mahī ). In conclusion, therefore, in this age of Kali people all over the world should refrain from the four principles of sinful life—illicit sex, meat-eating, intoxication and gambling—and in a pure state of existence should perform the simple  yajña  of chanting the Hare Kṛṣṇa  mahā-mantra . Then the earth will certainly produce all the necessities for life, and people will be happy economically, politically, socially, religiously and culturally. Everything will be in proper order.
TEXT 27
त्रयस्त्रिंशच्छतं ह्यश्चान् बद्ध्या विस्मापयन् नृपान्। दौष्मन्तिरत्यगान्मायां देवानां गुरुमाययौ ॥२७॥