Explanation of the  Atmarama  Verse in  Srimad Bhagwatam
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Sukadeva Goswami was attracted by the transcendental Pastimes of Lord Krishna. He attracted by His Personal Beauty the minds of the damsels of Vrindaban, and He attracted the attention of Rukmini by His bodily feature and transcendental qualities. He attracts the mind of the Goddess of Fortune by playing the flute and by different other features of transcendental attraction. He attracts the minds of all young girls; He attracts the minds of elderly ladies by His childlike activities; and He attracts the minds of His friends by His friendly activities. When He appeared in Vrindaban, He attracted even the birds and beasts and the trees and the plants. Everyone became attracted in love and affection for Krishna.
The word  Hari  has different meanings, of which two are principals.  Hari  means that He takes away all inauspicious things from the devotee's life, and that He attracts the mind of the devotee by awarding him transcendental love of Godhead. He is so attractive that anybody remembering Krishna in some way or other becomes free from the four kinds of material miseries. With special attention for His devotee, the Lord banishes the devotee's different forms of sinful activities, which are a stumbling block for the advancement of devotional service. This is called routing the influence of ignorance. And, by hearing alone, one develops love for Him. That is the gift of the Lord. On one side He takes away our inauspicious things, and on the other side He awards the most auspicious things. That is the meaning of  Hari .
When a person becomes developed in love of Godhead, then by His attractive power of transcendental qualities, He attracts the devotees body, mind and everything for the Lord. Such are the merciful activities of Krishna and such are His transcendental qualities. He is so attractive that, out of transcendental attachment for Him, a devotee will give up all the four principles of spiritual life: namely religiousness, economic development, regulation of sense gratification, and salvation. The words  Api  and  Cha  are adverbs. They can be utilized for virtually any purpose, but still the purpose of  Cha , or "and," means that the whole construction may have seven different readings.
The Lord established the import of eleven items in the verse of  Atmarama . Then He began to explain the imports of each item as follows: the word  Brahman  means the greatest in all respects. He is the greatest in all opulences. Nobody can excel over His richness, nobody can excel over His strength, nobody can excel over His fame, nobody can excel over His beauty, nobody can excel over His knowledge, and nobody can excel over His renunciation. Therefore, the real meaning of  Brahman  is the Supreme Personality of Godhead, Krishna.