CHAPTER NINETEEN
The Goal of Vedanta Study
The transcendental ecstatic attachment for Krishna by perfectly understanding that Krishna the Person and Krishna the Name are identical is called  Bhava . One who has achieved such Bhava is certainly not in the contamination of material Nature. He actually enjoys transcendental pleasure from such Bhava. And, when Bhava is more intensified, it is called love of Godhead. The Holy Name of Krishna is called the Maha Mantra (Great Chanting): therefore Lord Chaitanya explained to Prakasananda Saraswati that the Holy Name of Krishna has a specific influence on anyone who chants It and he can attain the stage of love of Godhead, or intensified Bhava. Such love of Godhead is the ultimate goal of human necessity. When one compares this love of Godhead with the other necessities of the human society, namely, religiousness, economic development, sense gratification, and liberation, they are seen as most insignificant. When one is absorbed in temporary designative existence, one hankers after sense gratification, or else after liberation. But love of Godhead is the eternal nature of the soul; it is unchangeable, without begin-
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