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Teachings of Lord Chaitanya
we accept the rope as the snake it is to be understood that one has previous experience of the snake. Otherwise, how can one mistake the rope as a snake? Therefore, the conception of the snake is not untrue or unreal. It is the question of application. When, by mistake, we impose our conviction on the rope as being a snake, that is ignorance. But the very idea of the snake is not itself ignorance. Similarly, when we accept a mirage of water in the desert, there is no question of water being a false concept. Water is a fact, but the application of water in the desert is a mistake.
Therefore, this cosmic manifestation is not false, as is stated by Sankara. There is nothing false here. To consider this material manifestation as false is another ignorance. The Mayavadi theory that this world is false is ignorance. The conclusion of Vaishnava philosophy is that this cosmic manifestation is a by-product of the inconceivable energy of the Supreme Lord.
The principal word in the Vedas,  Pranava Omkara , is the sound representation of the Supreme Lord. Therefore  Omkara  should be taken as the sound Supreme. Sankara has falsely preached  Tatvamasi  as the Supreme vibration in the Vedas, instead of  Omkara .  Omkara  is the reservoir of all the energies of the Supreme Lord. The accent on the word  Tatvamasi  by Sankara, as the Supreme vibration of the Vedas, is wrong, because this word  Tatvamasi  is a secondary word only. This word suggests only a partial representation of the Vedas. In the  Bhagavad Gita  the Lord has in many places given importance to  Omkara . The importance of  Omkara  is mentioned in the Eighth Chapter, 13th verse, Ninth Chapter, 17th verse, and Seventeenth Chapter, 23rd verse. Similarly, the importance of  Omkara  is stated in the  Atharva Veda . Similarly, we get the importance of  Omkara  vibration in the  Mandukya Upanishad .
Srila Jiva Goswami has given great importance to the word  Omkara  in his  Bhagavat Sandarbha . He says: " Omkara  is the most confidential sound representation of the Supreme Lord." The sound representation or Name of the Supreme Lord is as good as the Supreme Lord. By vibration of such sound as  Omkara , or of  Hare Krishna ,  Hare Krishna ,  Krishna Krishna ,  Hare Hare/Hare Rama ,  Hare Rama ,  Rama Rama ,  Hare Hare , one can be delivered from the contamination of this material world. And, because such vibrations of transcendental sound can deliver a conditional soul, it is known as  Tarak , or deliverer.
The sound vibration of the Supreme Lord is identical with the Supreme Lord. In the  Narada Pancharatra  also it is stated that when sound vibration is practiced by the conditioned soul, the Supreme Lord is present on the tongue of such a vibrating person. In the  Mandukya Upanishad  the same importance